November 2009
6 posts
The New Gutenberg: Social Media Fundementals
Here are the 3 fundemental tools to learn that will make you effective in engaging the culture via Social Media.
Sign-up and begin familiarizing yourself with the following tools:
#1 RSS Feeds (Google Reader)
#2 Social Bookmarking (Delicious)
#3 Twitter & Facebook
Social Media WorkShop Times
Friday, Nov. 13 at 10am (Communications Conference Room, HCC 205)
Thursday,...
How Users Read on the Web: A Clue For How Your... →
This article will teach you an important principle for how you publish content on your blog. You will here me discuss content design a lot, because its very important. Headlines, sub-headlines, bullet points, bolded text and italics are VERY IMPORTANT.
Aaron Marshall President, International Scanner Awareness Association
Expert Twitter Managment: Bigger Impact, Less Time...
This is a tool I highly recommend - HootSuite. It is a Twitter management tool that will help seminary leaders to have a bigger impact, enhance awareness and save time.
Schedule tweets to go out at a later date and time.
Manage multiple twitter accounts
Setup your blog to automatically update when there is a new blog post.
Track trends and discussions around specific topics
Aaron Marshall...
Tip for Posting Effective Links -Use "http://" NOT...
This is a quick tip to make sure your links are working BEST when you post them to twitter, facebook or any place that you can share a link.
Good Example http://albertmohler.com
Bad Example www.albertmohler.com
When you use “http://” before a link rather than “www.” the link will work better in more places.
Aaron Marshall Nitpicker
Fighting Twitter Spam
Dealing with Twitter spam can be dangerous and frustrating. The worst kind of twitter spam and probably the most common is pornography. We need to be actively seeking ways to fight twitter spam.
Here are a few ideas:
#1 DON’T DO IT ALONE
The following solutions may still expose you to negative images. If you have a hard time with images, do it with someones help or simply have someone...
October 2008
8 posts
The Proper Method For Choosing A Username
When signing up for various social networks and services that require that you choose a username. Use your full name.
For Example…
If your name is Dan Dewitt than your username should be DanDewitt. Not something like puffydano, or dmuffin.***
Infact it is important that our leaders know this so that they can snatch up their names early on some of the more popular social networks like...
Social Media Basics (Watch All Videos) →
There is a mountain of great tools and technologies that can be found online today, the key is to learn what I call the “Social Media Staples”.
Yammer is Twitter for Business
The Solution to Email Overload
We now have our own private communication network on Yammer that will be a huge step in how we collaborate and communicate.
Go here and sign-up now or Watch this Tour
This could be a beneficial tool to the entire staff at the seminary. We need to flesh it out in communications. There are powerful applications to this tool that will make pesky email wince in...
7 Ingredients Of Good Corporate Design →
From "In the Know" to "Let Us Show"
There are countless great stories, just waiting to be told, all around us here at Southern Seminary. Conversing frequently with those in places of strategic relevance is a must.
This means keeping one’s ear low to the ground.
Is there someone living in Manly who knows everyone in his dorm? Ask him about the men with whom he is interacting, and any specific stories or activities about which...
Lockstep Can Be a Creative Lockbox
From cultural commentator Andrew Keen, who—though referring to bloggers—provides a good reminder about the dangers of reading and referring only to those with whom we are in lockstep agreement:
“What (Arthur) Miller would see today in the Web 2.0 world is a nation so digitally fragmented that it’s no longer capable of informed debate. Instead, we use the Web to confirm our...
Creativity Takes Time
The creatives must create to be great creatives. Always in the office, always cranking out design is the death to being truly creative. Walt Disney call it “imagineering.” I find my most creative times are planned and reflect the following strategy:
Geography—drive far enough away to unplug my mind from a master to do list.
Environment—An environment conducive to...
The Cast
Every team member needs the freedom to share openly their ideas. There are no stupid ideas only stupid people who refuse to blurt it out. You never know if some variation spawns a great one.
Dan Dumas
September 2008
6 posts
Inspiring an All-Star SBTS Creative Services Team
Assuming that we have hired the most excellent creative team the following principles and actions need to be implemented.
#1 Empower SBTS Creative with full cooperation in the discovery process
#2 Create a High Trust Relationship with SBTS Creative
#3. Push Timeless and be Open to Relevance
If the leadership of the Seminary has to micromanage or direct design then we do not have the right...
How to Review Designs
#1 Allow a Presentation
A huge mistake in the creative process is to ask to recieve new designs or mockups via email. This should NOT happen. A presentation of new designs and mock-ups should be organized. The discussion that will ensue is incredibly valuable and it is to difficult for the creative to account for your screen size, resolution and color balance.
#2 Hear an Explanation
Good...
Video Vision for SBTS.edu
The seminary is made up of fantastic people and personalities. Using video we want to pull leaders from the seminary to be part of someones initial and ongoing experience through the website.
These videos will be clean, SHORT and professional emphasizing what the person is saying. A “template” video shoot will be developed, allowing us to continually produce videos that fit with the...
What are you doing?
When using social media the status update is very important. Be vigilant about keeping Twitter updated, and be sure to eliminate double entry by using an application that automagically updates your Facebook status.
There are also great tools for your desktop that make it easy to manage Twitter. I reccomend Twhirl.
Twitter on CNN
Forecast: Eventually this kind of status updating will be...
“Copywriting is Interface Design”
– “Getting Real” 37 Signals
This Blog
This is a place for us to continually cast the vision for SBTS communications and creative. Post quotes from industry leaders, links to resources you want the team to see, inject concise wisdom into communciations and creative services here.
From your Tumblr Dashboard simply click this button to contribute
Aaron Marshall Systematizer