September 2008
6 posts
Inspiring an All-Star SBTS Creative Services Team
Assuming that we have hired the most excellent creative team the following principles and actions need to be implemented.
#1 Empower SBTS Creative with full cooperation in the discovery process
#2 Create a High Trust Relationship with SBTS Creative
#3. Push Timeless and be Open to Relevance
If the leadership of the Seminary has to micromanage or direct design then we do not have the right...
How to Review Designs
#1 Allow a Presentation
A huge mistake in the creative process is to ask to recieve new designs or mockups via email. This should NOT happen. A presentation of new designs and mock-ups should be organized. The discussion that will ensue is incredibly valuable and it is to difficult for the creative to account for your screen size, resolution and color balance.
#2 Hear an Explanation
Good...
Video Vision for SBTS.edu
The seminary is made up of fantastic people and personalities. Using video we want to pull leaders from the seminary to be part of someones initial and ongoing experience through the website.
These videos will be clean, SHORT and professional emphasizing what the person is saying. A “template” video shoot will be developed, allowing us to continually produce videos that fit with the...
What are you doing?
When using social media the status update is very important. Be vigilant about keeping Twitter updated, and be sure to eliminate double entry by using an application that automagically updates your Facebook status.
There are also great tools for your desktop that make it easy to manage Twitter. I reccomend Twhirl.
Twitter on CNN
Forecast: Eventually this kind of status updating will be...
“Copywriting is Interface Design”
– “Getting Real” 37 Signals
This Blog
This is a place for us to continually cast the vision for SBTS communications and creative. Post quotes from industry leaders, links to resources you want the team to see, inject concise wisdom into communciations and creative services here.
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Aaron Marshall Systematizer