Sep
25
Inspiring an All-Star SBTS Creative Services Team
Assuming that we have hired the most excellent creative team the following principles and actions need to be implemented.
#1 Empower SBTS Creative with full cooperation in the discovery process
#2 Create a High Trust Relationship with SBTS Creative
#3. Push Timeless and be Open to Relevance
If the leadership of the Seminary has to micromanage or direct design then we do not have the right creatives on the bus and we should make adjusments quickly. Though their visionary input is an absolutely necessary, it would be a blunder if Seminary leaders were wasting their time choosing colors, fonts, layouts and imagery. That is the job of SBTS Creative.
SBTS Creative must reflect the excellence of the Seminary.
Aaron Marshall
Inspired
